When In Rome… Travel App

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The When in Rome app was the major design project for the UX / UI mobile design course of summer 2018. My Role was to research, gather findings, create relevant artifacts and design a digital working prototype for a specified segment and audience. The time limitation was 10 weeks therefore was limited in my resources in completing the project.

Problem Statements: How might we statements:

How might we help the user find local recommendations on where to eat, drink, do activities and enjoy an authentic travel experience that’s different from mass tourism?

How might we inform the user of the destinations cultural & legal rules, normality’s and regulations?

Research

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I had a pre-determined age group and segment of experience – of ages 25-40 Adventurous travelers and the segment was within connecting and communicating

After Researching 5 male and 7 female subjects about their recent travel experiences I found that the main theme was they did not want to enjoy mass tourism, rather go where the locals go and relied on that kind of information to enjoy their trip. Many used google but became frustrated when using maps online overseas due to the high cost of data plan usage on their devices.

I also found that they needed to know what attractions were touristy or not to avoid them, I also found out many needed information pop ups regarding safety or laws/legislation.

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I created a persona as an artifact to to capsulate the user.

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I then used an agile approach with different artifacts such as developing problem statements, developing product requirements, competitive analysis all while developing low fidelity wireframes of the program

Competitive Analysis

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Next was the customer journey map which was helpful in mapping the buying cycle of the chosen persona.

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Final Design

Low Fidelity Wireframes were created to map out the initial functionality

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The product was then developed into a high fidelity wireframe that was fully interactive.

It solved the problem statements

How might we help the user find local recommendations on where to eat, drink, do activities and enjoy an authentic travel experience that’s different from mass tourism?

How might we inform the user of the destinations cultural & legal rules, normality’s and regulations?

High Fidelity Prototype

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Final Interactive Prototype:

The Next Steps

The project was an overall success/

The next steps would be user testing to develop the app further so it differentiated from its competitors more.