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The project was part of the Product Design major project at Pratt

It was aimed at people who were planning to move to live to the city; ages 21-50. The product was intended at being of use well after the customer had moved here.

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My Role

Conduct user research, sketch, mockup static interfaces, illustrate icons, and code the real thing.

Timeline and limitations

The amount of time to complete the prototype was 12 weeks therefore limited time. We conducted two critiques and two rounds of user testing before a high fidelity prototype was produced for development.

Problem to Solve

Our problem to sole was can we help manage finances of people who are moving to New York.

How might we also help them plan their finances while living here to reduce their stress.


In early stages we performed research and low fidelity concepts of products that pertained to New York Guides- since so many stressors existed within the city we proposed a guide to help a new comer with anything that was a real problem eg: real estate and apartment issues, transport, work and life stress, finances and keeping up with a high cost of living.

We found that after the first round of critique there was a consensus that there were too many job stories and we did not have the time or resources to address each of these. In addition there was the problems of planning to move to the city also.

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So we chose our job stories to be related to the process of moving here

Specifically finances. We chose not to focus on other (although very important) aspects of moving such as selecting different suburbs, this was not a real estate. We would rather specifically focus on financial planning since it is an important part of planning.

In the later stage of the project we were instructed to change direction so the product had a major function in retaining customers. We did this by designing the app much like our first concept where it was a guide to New York, we would address problems centralized by the planner using pop over reminder screens helping them with things like moving house, buying clothes for the season, saving while keeping up with the high cost of living.

Final Design

We made a phone app that guided the customer though moving here planning their finances along the way with a calendar function acting as a centralized planner where this would be a platform for future problems and goals / tasks to complete where the app could be of help= example the time to buy snow-boots and where do get them. 

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The Venture app helps manage peoples savings and finance goals when moving to New York and while living in New York. It gives users the power to input their incomes and help plan their goals. Its central planning page empowers users to reach realistic goals and sets them up for success by giving key information for any financial goal they want while living in New York


Next steps:

At this stage the project would in theory be undergoing final user testing phase on functionality at high fidelity stages- full user screen completion on every single screen is in theory needed to be completed before development stages reached.

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